(NASDAQ:META) owned Facebook’s growth in advertising reach of 5%. The number of daily active users of the app has continued to steadily rise, from 280 million in the first quarter of 2021 to 383 million by the end of 2023’s first quarter – an increase of 36.7%.įigures shared by DataReportal indicate that Snapchat’s advertising reach audience is on the rise, having grown 11% over the last year, which is higher than Meta Platforms, Inc. (NYSE:SNAP)’s advertising figures, 10.4% of all people aged 13 and above use Snapchat today. In April 2023, Snapchat was estimated to have more than 650 million users, of which 383 million were daily active users. One of its key features, the Snapchat streak, keeps users engaged and compelled to share snaps with their friends to stay connected. Snapchat is one of the most popular and active social media platforms in the world, with more than four billion snaps sent each day. (NYSE: SNAP) in order to include Bitmoji and Spectacles in its portfolio of products and services. which later in 2016 rebranded its name as Snap Inc. Snapchat is an American photo-sharing and instant messaging service founded in September 2011 by Snapchat, Inc. You can skip our detailed analysis on the subject and head over directly to the 5 Countries With The Most Snapchat Users in 2023. In this article, we look at 20 countries with the most Snapchat users in 2023.
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